Privacy Policy

# PRIVACY POLICY Effective Date: August 17, 2026 Last Updated: August 17, 2026 Frii Branding LLC, DBA Brand Tantrum ("Brand Tantrum," "we," "us," or "our") respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal information when you visit or interact with our website, purchase products or services, submit information through our website, communicate with us, subscribe to marketing communications, or otherwise interact with Brand Tantrum. Website: https://www.brandtantrum.com Website Name: Brand Tantrum Legal Business Name: Frii Branding LLC, DBA Brand Tantrum Business Address: 14 Gilbert St., Suite 2A05, West Haven, CT 06516, United States Privacy Contact: ceo@BrandTantrum.com By accessing or using our website, you acknowledge the practices described in this Privacy Policy. ## 1. INFORMATION WE COLLECT The information we collect depends upon how you interact with our website and services. ### Personal Information You Provide We may collect information that you voluntarily provide to us, including: * First name * Last name * Email address * Telephone number * Street or mailing address * City * State or province * ZIP or postal code * Country * Information submitted through contact forms * Consultation or service inquiry information * Quote request information * Booking information * Account information, where applicable * Purchase and transaction information * Communications you send to us * Newsletter or marketing subscription preferences * Other information you voluntarily submit through the website ### Information Collected Automatically When you use our website, we and our service providers may automatically collect certain information through cookies, pixels, tags, scripts, software development tools, analytics technologies, server logs, and similar technologies. This information may include: * Internet Protocol address * Browser type * Operating system * Device type * Device identifiers * Approximate location based on IP address * Referring website or source * Pages viewed * Links clicked * Time spent on pages * Date and time of website access * Website navigation patterns * Advertising identifiers * Cookie identifiers * Interactions with advertisements * Other technical or usage information ## 2. HOW WE COLLECT INFORMATION We may collect personal information: * Directly from you * Automatically when you use our website * Through cookies and similar technologies * Through analytics providers * Through advertising and social media platforms * Through payment processors * Through email marketing platforms * Through service providers and business partners * Through publicly available sources where permitted by law ## 3. HOW WE USE PERSONAL INFORMATION We may use personal information for purposes including: * Providing products and services * Responding to questions and inquiries * Providing quotes, consultations, and proposals * Processing purchases and payments * Fulfilling contractual obligations * Scheduling services * Managing customer and client relationships * Providing customer support * Communicating regarding services or transactions * Sending newsletters and marketing communications * Delivering promotional offers * Personalizing website experiences * Analyzing website usage and traffic * Measuring marketing performance * Measuring advertising effectiveness * Conducting remarketing and retargeting * Improving our website, products, services, and marketing * Maintaining website functionality * Preventing fraud, spam, abuse, and security threats * Protecting our legal rights and property * Enforcing agreements * Maintaining business and financial records * Complying with legal, regulatory, tax, accounting, or reporting obligations We may also use information for other purposes disclosed to you when information is collected or with your consent where required. ## 4. COOKIES AND SIMILAR TECHNOLOGIES Brand Tantrum and third-party service providers may use cookies, pixels, tracking technologies, tags, scripts, local storage technologies, and similar tools. These technologies may be used to: * Enable website functionality * Remember preferences * Maintain website security * Understand website usage * Analyze traffic * Improve website performance * Measure advertising campaigns * Personalize content * Deliver relevant advertisements * Conduct remarketing or retargeting * Identify potential fraud or automated activity Where required by applicable law, we will obtain consent before placing non-essential cookies or similar technologies on your device. You may also be able to control cookies through your browser settings or through privacy and cookie preference tools available on our website. Disabling certain cookies may affect website functionality. ## 5. GOOGLE ANALYTICS AND ANALYTICS SERVICES We may use Google Analytics and other analytics services to help us understand how visitors interact with BrandTantrum.com. Analytics providers may collect information including device information, browser information, IP address, website activity, referral information, approximate geographic information, and interactions with website content. We may use this information to: * Analyze website traffic * Understand visitor behavior * Improve website design * Improve our services * Evaluate marketing campaigns * Identify popular content * Measure conversions Where required by law, analytics technologies will be activated only after obtaining appropriate user consent. ## 6. ADVERTISING Brand Tantrum may display advertisements or use advertising services provided by third parties. These may include services offered by: * Google Ads * Google AdSense * Meta * Facebook * Microsoft Advertising * Bing Ads * Other advertising networks or platforms Advertising providers may use cookies, pixels, device identifiers, or similar technologies to measure advertising performance, personalize advertisements, create audiences, and understand how users interact with advertisements. ## 7. REMARKETING AND RETARGETING We may use remarketing, retargeting, custom audience, or similar advertising services. These may include: * Google Ads * Google remarketing services * Meta advertising * Facebook advertising * Microsoft Advertising * Bing Ads * Other digital advertising platforms Remarketing technologies may allow advertisements relating to Brand Tantrum to appear on other websites, applications, social networks, or digital platforms after you have visited or interacted with our website. Certain advertising activities may be considered "selling," "sharing," targeted advertising, or cross-context behavioral advertising under applicable privacy laws. Where required by applicable law, users will be provided with appropriate mechanisms to opt out of these activities. ## 8. EMAIL COMMUNICATIONS AND MARKETING Brand Tantrum may communicate with customers, prospective customers, subscribers, and other users by email. We may send emails directly or use third-party email marketing and communication services such as: * Mailchimp * Constant Contact * AWeber * GetResponse * Other email marketing or customer communication platforms These services may process information such as your: * Name * Email address * Subscription status * Email delivery status * Email opening activity * Links clicked * Communication preferences Where required by law, we will obtain appropriate consent before sending marketing communications. You may unsubscribe from promotional emails by using the unsubscribe mechanism provided in applicable marketing emails or by contacting us at: ceo@BrandTantrum.com Opting out of marketing emails will not prevent us from sending necessary transactional, customer-service, contractual, billing, security, or other non-promotional communications. ## 9. PAYMENTS AND PAYMENT PROCESSORS Customers may be able to purchase products or services through our website. We may use third-party payment processors or commerce platforms including: * PayPal * Stripe * Shopify * Square * Other payment or e-commerce providers Payment processors may collect information necessary to process your transaction, including payment card information, billing information, financial account information, transaction information, and fraud-prevention data. Full payment card information is generally submitted directly to and processed by the applicable payment provider rather than stored directly by Brand Tantrum. Third-party payment providers process personal information according to their own privacy policies, security practices, and legal obligations. ## 10. INVISIBLE reCAPTCHA We may use Google reCAPTCHA, including invisible or score-based reCAPTCHA technology, to help protect our website against spam, fraud, automated abuse, malicious activity, and unauthorized access. reCAPTCHA may process technical information, device and application information, website interaction data, cookies, and other information necessary to assess whether website activity may be fraudulent or automated. Brand Tantrum uses reCAPTCHA for website security, fraud prevention, and abuse prevention purposes. ## 11. SOCIAL MEDIA Brand Tantrum maintains social media accounts, including our Facebook page located at: https://facebook.com/brandtantrum We may also operate profiles on Instagram, LinkedIn, YouTube, TikTok, and other social networks. When you interact with us through a third-party social media platform, that platform may independently collect and process information about you according to its own privacy policy. Information you post publicly on social media may be visible to Brand Tantrum, the applicable social media platform, and other users. ## 12. WHEN WE DISCLOSE PERSONAL INFORMATION We may disclose personal information to third parties as reasonably necessary to operate our business. These parties may include: * Website hosting providers * Website development providers * Cloud-service providers * Analytics providers * Advertising platforms * Marketing providers * Email communication providers * Payment processors * E-commerce platforms * Customer relationship management providers * Scheduling providers * Contractors * Consultants * Professional advisers * Accountants * Attorneys * Cybersecurity providers * Fraud prevention providers * Government agencies * Regulatory authorities * Law enforcement We may disclose information when reasonably necessary to: * Provide requested products or services * Complete transactions * Operate our website * Protect our business * Investigate fraud or abuse * Enforce agreements * Protect the safety or rights of Brand Tantrum or others * Respond to lawful requests * Satisfy legal or regulatory obligations We may also transfer personal information as part of a merger, sale, financing transaction, acquisition, restructuring, bankruptcy, transfer of assets, or other business transaction. ## 13. SALE OR SHARING OF PERSONAL INFORMATION Brand Tantrum does not sell personal information for monetary compensation in the conventional sense. However, our use of advertising, analytics, tracking pixels, remarketing services, cookies, and similar technologies may constitute the "sale" or "sharing" of personal information, targeted advertising, or cross-context behavioral advertising under certain privacy laws. Where applicable, you may have the right to opt out of these activities. If a "Do Not Sell or Share My Personal Information" or similar privacy control is provided on our website, eligible users may use that mechanism to submit an opt-out request. You may also contact us at: ceo@BrandTantrum.com ## 14. DATA RETENTION We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required or permitted by law. Retention periods may depend upon: * The type of information * Why it was collected * The nature of our relationship with you * Contractual requirements * Transaction and accounting requirements * Tax requirements * Regulatory requirements * Fraud-prevention needs * Security requirements * Applicable statutes of limitation * Legal obligations When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it. ## 15. DATA SECURITY We use reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, misuse, or loss. However, no website, database, electronic transmission, internet connection, or information-storage system can be guaranteed to be completely secure. You transmit information electronically at your own risk. ## 16. INTERNATIONAL USERS AND DATA TRANSFERS Brand Tantrum is located in the United States. If you access our website from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate. Privacy and data-protection laws in those jurisdictions may differ from those in your country. Where required by applicable law, we or our service providers may use appropriate safeguards for international transfers of personal information, including contractual safeguards, adequacy mechanisms, or other legally recognized transfer mechanisms. ## 17. GDPR AND EUROPEAN PRIVACY RIGHTS This section applies to individuals whose personal data is protected by the European Union General Data Protection Regulation ("GDPR") or other substantially similar European data-protection laws where those laws apply to Brand Tantrum's processing activities. For applicable processing activities, Frii Branding LLC, DBA Brand Tantrum generally acts as the data controller for personal information collected through BrandTantrum.com. ### Legal Bases for Processing Depending upon the circumstances, we may process personal data under one or more of the following legal bases: **Consent:** You have given us permission to process your personal data for a particular purpose. **Contract:** Processing is necessary to perform a contract with you or take steps at your request before entering into a contract. **Legal Obligation:** Processing is necessary for us to comply with a legal obligation. **Legitimate Interests:** Processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your fundamental privacy rights. Our legitimate interests may include: * Operating our business * Providing customer service * Maintaining website security * Preventing fraud * Improving our website * Improving our products and services * Understanding website performance * Managing customer relationships * Communicating with prospective customers * Marketing our services where permitted by law ### GDPR Rights Subject to applicable law, individuals may have the right to: * Request access to personal data * Obtain a copy of personal data * Request correction of inaccurate personal data * Request completion of incomplete personal data * Request deletion of personal data * Request restriction of processing * Object to certain processing * Object to direct marketing * Request portability of certain personal data * Withdraw consent where processing relies upon consent * Lodge a complaint with an applicable data-protection supervisory authority * Exercise applicable rights relating to certain automated decision-making activities Withdrawal of consent will not affect the lawfulness of processing conducted before consent was withdrawn. To exercise an applicable GDPR privacy right, contact: ceo@BrandTantrum.com We may request information reasonably necessary to verify your identity and process your request. ## 18. CALIFORNIA CONSUMER PRIVACY ACT AND CALIFORNIA PRIVACY RIGHTS ACT This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), applies to Brand Tantrum or a particular processing activity. Nothing in this section should be interpreted as an admission that Brand Tantrum meets every statutory threshold required for an organization to be subject to the CCPA. Where applicable, California residents may have the following rights. ### Right to Know and Access You may have the right to request information regarding: * Categories of personal information collected * Specific pieces of personal information collected * Categories of sources from which personal information was obtained * Business or commercial purposes for collecting, using, selling, or sharing personal information * Categories of third parties to whom personal information was disclosed * Categories of personal information sold or shared, if applicable ### Right to Delete You may have the right to request deletion of personal information we have collected about you, subject to legal exceptions. ### Right to Correct You may have the right to request correction of inaccurate personal information. ### Right to Opt Out of Sale or Sharing You may have the right to direct us not to sell or share your personal information, including sharing for cross-context behavioral advertising. ### Right to Limit Certain Uses of Sensitive Personal Information Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information. Brand Tantrum does not knowingly use sensitive personal information for purposes requiring a limitation mechanism unless otherwise disclosed. ### Right to Non-Discrimination We will not unlawfully discriminate against you because you exercised an applicable privacy right. ### Categories of Personal Information Depending upon your interactions with us, categories of information collected may include: * Identifiers, such as name, email address, telephone number, IP address, or mailing address * Customer and transaction information * Internet or electronic network activity * Commercial information * Approximate geolocation information * Professional or business-related information you voluntarily provide * Communications and correspondence * Inferences that may be generated through analytics or marketing technologies ### Sources of Personal Information We may obtain personal information from: * You directly * Your device or browser * Website cookies and tracking technologies * Analytics providers * Advertising providers * Social media platforms * Payment processors * Service providers * Business partners * Publicly available sources where legally permitted ### Business or Commercial Purposes We may collect, use, or disclose information for the purposes described throughout this Privacy Policy, including providing services, processing transactions, customer support, analytics, security, fraud prevention, advertising, marketing, and business administration. ### Exercising California Rights California privacy requests may be submitted to: ceo@BrandTantrum.com We may take reasonable steps to verify your identity before processing certain requests. Where legally permitted, an authorized agent may submit a request on your behalf. We may require verification of the agent's authority and your identity. ## 19. GLOBAL PRIVACY CONTROL Where required by applicable law, we recognize legally valid browser-based opt-out preference signals, including Global Privacy Control ("GPC"), as requests to opt out of applicable sale or sharing of personal information for the browser or device transmitting the signal. A privacy preference signal may not allow us to identify you across multiple devices, browsers, or accounts unless additional information is provided. ## 20. CALIFORNIA ONLINE PRIVACY PROTECTION ACT In accordance with the California Online Privacy Protection Act ("CalOPPA"), Brand Tantrum provides information about its online information-collection practices and how users may interact with those practices. ### Changes to Personal Information You may contact us to request review, correction, or updating of certain personal information by emailing: ceo@BrandTantrum.com ### Privacy Policy Changes Any material changes to this Privacy Policy will be reflected by updating the "Last Updated" date appearing at the beginning of this policy. Where appropriate or legally required, we may provide additional notice regarding material changes. ### Third-Party Tracking Third parties, including analytics providers, advertising networks, social media platforms, and remarketing providers, may collect information regarding your online activities over time and across different websites or online services when their technologies are used on BrandTantrum.com. ## 21. DO NOT TRACK DISCLOSURE Some internet browsers offer a "Do Not Track" or "DNT" setting that sends a signal indicating that a user does not want certain online activity tracked. Because there is not a universally implemented technical standard for interpreting traditional DNT signals, our website may not respond to all browser DNT signals. However, where required by applicable privacy law, Brand Tantrum will honor legally recognized opt-out preference signals, such as Global Privacy Control, for applicable sale or sharing activities. Users may also manage certain tracking technologies through available cookie preference controls and browser settings. ## 22. CHILDREN'S PRIVACY Brand Tantrum's website and services are not directed toward children under the age of 13. We do not knowingly collect personal information directly from children under 13. If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information. A parent or legal guardian who believes that a child under 13 has provided personal information to us may contact: ceo@BrandTantrum.com ## 23. THIRD-PARTY WEBSITES AND SERVICES Our website may contain links to third-party websites, applications, social networks, services, payment providers, or other online properties that are not operated by Brand Tantrum. We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. We encourage users to review the privacy policies of third-party services before providing personal information. ## 24. YOUR PRIVACY CHOICES Depending upon your location and applicable law, you may have options to: * Unsubscribe from marketing emails * Reject or manage certain cookies * Opt out of targeted advertising * Opt out of certain sale or sharing activities * Request access to information * Request deletion * Request correction * Object to certain processing * Withdraw consent * Request data portability * Exercise other applicable privacy rights Privacy requests may be submitted to: ceo@BrandTantrum.com We may need to verify your identity before completing certain requests. ## 25. CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy periodically to reflect changes in: * Our business * Website functionality * Products or services * Technology * Service providers * Data-processing practices * Applicable laws or regulations When this Privacy Policy is updated, the revised version will be posted on BrandTantrum.com and the "Last Updated" date will be changed accordingly. Your continued use of our website following an update is subject to the revised Privacy Policy to the extent permitted by applicable law. ## 26. CONTACT US If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact: Frii Branding LLC, DBA Brand Tantrum 14 Gilbert St., Suite 2A05 West Haven, CT 06516 United States Email: ceo@BrandTantrum.com Website: https://www.brandtantrum.com ## 27. PRIVACY RIGHTS REQUESTS Requests relating to access, deletion, correction, consent withdrawal, marketing preferences, data portability, sale or sharing opt-outs, or other applicable privacy rights may be submitted by email to: ceo@BrandTantrum.com Please include enough information for us to understand your request and reasonably verify your identity. We will respond to verified privacy requests within the time period required by applicable law.